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PROJECT

YEAR
SERIAL
TEAM
DETAILS
2020
000456
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video production
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motion graphics
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video editing

MEDIA

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▾THE CHALLENGE
A Drink with James, an established show for content creators, required a comprehensive brand refresh to reflect its evolution and maintain its position as a leading voice in the creator economy.

▾OUR APPROACH
We undertook a strategic refresh of the show's visual identity, developing a contemporary design system that honored the show's heritage while introducing modern elements. The new design language encompassed everything from the show's introduction sequence to question cards and social media assets, to create a cohesive viewer experience.

▾THE RESULT
The refreshed brand identity revitalized the show's visual presence across all platforms. New design elements, including updated intro sequences and question cards, have enhanced viewer engagement while maintaining the show's established authority in the creator space. The accompanying social media toolkit ensured consistent brand representation across all channels.