Fohr Ground, a podcast focused on in-depth conversations with content creators, needed a cohesive visual identity that would work across multiple platforms while maintaining visual consistency with their parent brand.
▾OUR APPROACH
We developed a distinctive visual language centered around the metaphor of a spotlight, symbolizing the podcast's mission to illuminate the stories of content creators. This concept manifested through a circular motif that became the cornerstone of the brand identity. The spotlight theme was thoughtfully integrated across all brand touchpoints, creating a powerful visual narrative that speaks to the show's role in highlighting industry talent.
▾THE RESULT
The brand system unified all elements through the spotlight motif, from album artwork to social media templates. The signature portrait style has become a recognizable hallmark as both content and brand reinforcement. This approach creates a distinctive visual presence that stands out in digital spaces.
