An emerging TikTok marketing agency, required a distinctive brand identity that would capture the dynamic, fast-paced nature of viral content creation while establishing their credibility in talent discovery and development.
▾OUR APPROACH
We created a distinctive visual system featuring pastel colorways that subvert expectations of traditional thermal imagery, while maintaining the strategic metaphor of heat detection. This approach was applied across all brand touchpoints, creating a cohesive identity that speaks to both creators and brands. Drawing inspiration from thermal imaging technology, we developed a unique visual concept that metaphorically represents the agency's ability to identify "hot" emerging talent. The centerpiece of this identity is a custom-modified logotype based on the iconic Impact font – a deliberate choice that acknowledges and elevates social media culture.
▾THE RESULT
The final brand system successfully communicates Hype Selecta's unique value proposition through an innovative visual language. The thermal vision treatment became a signature element, applied across various marketing materials and digital platforms. This distinctive identity has helped position Hype Selecta as a forward-thinking agency that understands and shapes social media trends.
