Unlonely, a Web3 livestreaming platform, aimed to increase excitement and viewership for the second season of their show, Love on Leverage. The challenge was to effectively showcase a new feature involving the $VIBES token, which allowed viewers to influence show outcomes, while maintaining Unlonely's brand consistency and creating engaging content.
▾OUR APPROACH
I collaborated closely with Unlonely's founders to co-produce the Love on Leverage campaign. My role involved designing the OBS screen layout, planning the show's flow, and creating visually appealing screen designs and transitions. I also designed promotional GIFs and a teaser reel to highlight the $VIBES token feature. Throughout the campaign, I ensured content aligned with Unlonely's brand ethos while engaging users through the unique interactive mechanics.
▾THE RESULT
The campaign was a resounding success, evidenced by significant transaction volumes, with episodes achieving up to $140,000 in transaction volume for a single episode. This demonstrated strong viewer engagement and interaction with the show throughout its five-episode run, successfully boosting viewership and excitement for the platform.
